Drawer box with diamond handles

1. Core Product Positioning

- Product Type: Flip-top gift box specifically designed for false eyelashes (book-style/magnetic closure structure)

- Core Purpose: Designed for the packaging, storage and gift-worthy presentation of high-end false eyelashes and eyelash extension kits; compatible with trays holding single or multiple pairs of eyelashes; also suitable for beauty-themed gifts and bespoke gift boxes for eyelash salons.

2. Appearance and Design Details

- Colour Scheme and Texture: Overall in a soft pink or nude pink shade, with a glossy lamination (high-gloss finish) applied to the surface. The texture is delicate with a strong sheen, creating a premium visual appeal that aligns with the ‘affordable luxury’ positioning of beauty products.

- Interior Printing Design: The inside of the lid features an English slogan printed in gold foil or colour-matched embossing:

MAKE YOUR Lash Dreams COME TRUE

(meaning: Make your eyelash dreams come true)

The typography combines elegant script and serif fonts to enhance the brand’s atmosphere and product character.

- Structural Design: A classic book-style clamshell structure with a rigid body and smooth opening and closing mechanism. The interior features a flat compartment suitable for standard eyelash trays, or customised inserts (such as EVA, foam or flocked liners) can be used to secure the product.

3. Materials and Craftsmanship

- Base Material: Typically made from 350g–400g white card or grey board, ensuring the box maintains rigidity and stiffness, resists deformation, and is suitable for long-term storage and transport.

- Surface Finish: Glossy lamination (gloss film), which is waterproof and scratch-resistant, enhances the print quality and facilitates easy cleaning.

- Customisation Options: Supports customisation of brand logos, slogans, colour schemes and dimensions. Can be upgraded with magnetic closures, gold/silver foil stamping, embossing and other techniques to meet brand-specific requirements.

4. Features and Benefits

- Protection: The rigid box structure effectively preserves the shape of the eyelashes, shielding them from dust and moisture to prevent deformation or contamination during transport or storage.

- Display: The flip-top design allows the eyelashes inside to be displayed immediately upon opening, making it suitable for in-store displays, e-commerce photography and gifting.

- Versatility: The standard inner compartment fits most standard-sized eyelash trays and can also be customised to suit specific product dimensions.

5. Applications

- Outer packaging for finished false eyelashes from eyelash brands/manufacturers

- Premium client gifts and treatment gift sets for eyelash studios

- Sales packaging for eyelash products in beauty boutiques and on e-commerce platforms

- Eyelash storage cases for personal beauty enthusiasts